ScreenCloud Latest Version: How to Use Look and Feel To Create Custom Branded Themes

by Santino


This article will go through how to use ScreenCloud's Look & Feel feature from your "Account Settings" to get started on branding apps you can use in ScreenCloud. You can use multiple services from our App Store to use as a custom brand app, which means you can change the theme for colors, set up fonts, and upload a unique logo as a design asset while using apps on your digital screens.

Once you set up themes, you can apply Channel-level theming so you don't have to worry about re-uploading or customizing content every time you'd like to brand apps in ScreenCloud. Please click here to jump to theme settings for branding channels automatically.

Please note, this guide is for branding themes using the latest version of ScreenCloud's digital signage platform at To learn how to brand on the old platform, if you haven't migrated over yet, please click here for instructions on how to use ScreenCloud's app theme editor.

Table of contents:

1. Which apps support the custom theme editor?

2. How to add a custom theme to your ScreenCloud account

3. Theme settings and assigning to channels


Example of the Clock App themed


1. Which apps support the custom theme editor?

At current, all of the below apps support our custom theme editor, but we’re adding the functionality to new ones all of the time.

ScreenCloud apps currently supporting custom themes:

  • Building directory
  • Calendar for Google
  • Clock
  • Countup Timer
  • Countdown Timer
  • Currencies
  • Date
  • Digital signs
  • Facebook Recommendations
  • Follow Us
  • Gallery for Instagram
  • Gallery for Instagram Business
  • Google Alerts
  • Google Reviews
  • News
  • Noticeboard 2.0
  • Page Likes for Facebook
  • Quote
  • RSS Feed
  • Social Feed for Facebook
  • Slack
  • Stocks
  • Twitter Timeline
  • Twitter Search
  • Weather
  • World Clock


2. How to add a custom theme to your ScreenCloud account

2.1. Get started by visiting your "Account Settings" from the lower left-hand navigation of your ScreenCloud account.



2.2. Select "Look & Feel" and click "Create New Theme".



2.3. Theme editing tool: below is a walkthrough of all the features you can go through to brand and customize your theme. First, click on the upper left-hand title to customize and add any name you'd like for the theme. The example below has been edited to read "Brett's Bakery". 



i) Upload an image/logo: if you'd like to upload a logo, select "Upload Logo" to prompt the media uploader. Select an image from your computer or a third-party service to load into the theme editor. Please refer to our supported file type information if needed.


Using the media tool gives you a few options before uploading your logo. Please note, the recommended width for your logo is 300px or more.

  • Crop an image: by clicking each corner of the image with your mouse to drag the box and make it smaller. Click "Save" to crop the new dimensions or "Save" to confirm your changes.


  • This can also be done using the "Circle" cropping tool.


  • Lastly, you can also rotate the image using the arrow tools from left to right to change the orientation of the image. Click "Save" to confirm the orientation switch.


Once you've finished setting up your image settings, you can click "Upload" and the image will be used as your theme logo.



ii) Set up your color platelets: next, you can select the colors to represent your brand, team, or any platelets you'd like to choose. You can choose between primary and secondary colors for your theme by clicking on the color dropper tool or by entering a color hex code. You can use a website such as for color hex codes. 





iii) Set up font styles: you can finish theming your channel by selecting font-type styles you'd like to set up for both the heading and body text for apps. 



2.4. Once you're finished, please click the "Save" button in the upper-right hand corner. The theme will now appear in the "Themes" section of your account. You can always edit the theme by visiting, clicking on the existing theme, and changing your customizations. Please note to click "Save" or any changes will be lost.



3. Theme settings and assigning to channels

3.1. Next, you can work with a few options to brand and use your themes. 


i) Make splash (optional): this feature displays or showcases the photo/logo you've uploaded when the ScreenCloud app player is launching on your device. For example, if you're launching the ScreenCloud Signage Player to start playing on an Amazon Fire TV Stick, instead of showing the "ScreenCloud" logo it'll startup with your own image.



ii) Set as default (optional): activating this setting will automatically apply this channel by default to any channel you create moving forward. Please note, when this is activated you'll have to manually change the type of theme a new channel uses by visiting "Settings" while using the channel builder. You can learn more about how to set up themes with channels by visiting here.



Your channels will brand custom apps with the theme automatically unless it's switched off and a new theme is manually set up. This can be adjusted by selecting "Settings" while editing a channel. 



iii) Delete: you can select to delete any channel. Please note, if the channel is set as the "Default", it must be removed as the default first. The system won't allow you to delete it otherwise. 


Confirm you'd like to permanently delete the channel by clicking "Delete". 



3.2. Visit your "Channels" and select the channel you'd like to set up with your new theme. Hover over "Settings" in the right-hand menu and you'll be able to select a theme here by clicking the "No Theme" option to access the themes drop-down menu. Please note, if you've set up your theme as the default then it'll be set up automatically each time a channel is created. 



Please note, if you switch on the "Always use default" option, then this channel moving forward will become locked on using the default theme set up in the Themes section of your account.



If you have any additional questions on how to create or use themes with ScreenCloud, or any other questions or feedback about ScreenCloud, feel free to reach out to our support team at or give us a call at our toll-free support line at +18885575335.


Please sign in to leave a comment.