Which Consumer TVs Do You Recommend for Digital Signage?

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by Jennifer Hardegen
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Choosing the right TV can be daunting. There are so many things to take into consideration when it comes to picking a TV and it's easy to get lost in all the technical jargon. We're here to help. In this article, we've aggregated the professional opinions of dozens of online reviewers and pinpointed the best options for your digital signage needs, in different price ranges.


Table of contents:

1. Consumer vs Professional Displays

2. Our Recommendations

2.1. The Best Entry-Level (0-$300) Consumer TVs

2.2. The Best Budget ($300-$500) Consumer TVs

2.3. The Best Mid-Range ($500-$1000) Consumer TVs

2.4. The Best High-End ($1000-$2000) Consumer TVs

3. In Conclusion

 

1. Consumer vs Professional Displays

Before we get started though, let's take a look at one key thing to consider when getting a TV or display for digital signage - should you get a consumer TV or a professional display?

To answer this question, let's first look at what the main differences are.

 

Display Time

There's one key difference that stands out first, and that is display time. Simply put, consumer TVs are displays designed for personal use, meaning they are designed for less display time, more or less 8 hours per day at most, as you probably won't be watching TV for more time than that in 1 day. Professional displays, on the other hand, are specifically designed for digital signage and are designed for longer display times, usually 16 hours a day 7 days a week, or 24 hours a day 7 days a week (you'll often see a 16/7 or 24/7 display time rating on professional displays' spec sheets).

 

Durability 

This is a really key difference and it's all about durability, if you use a consumer TV for 24/7 digital signage usage you will find that the TV will lose quality over time, with things like edge burn-in, color distortion - among other issues - becoming a problem over time. A pretty easy rule of thumb here, if you need to display content 16-24 hours a day, you might need to get a professional display. A bit of counter advice though, you will find that professional displays are often significantly more expensive than consumer TVs, and as such, we find it common for users who need to display content 16-24 hours a day to still get a consumer TV and just replace it after a few years when it begins to lose quality instead of going for the more expensive option. In the end, the choice is up to you.

There are other areas as well though where professional displays can have advantages over consumer TVs - for example, build quality and durability, brightness, warranty, outdoor use, viewing angles, device control, touch screen capabilities, and more - so we recommend looking at your options closely and choosing what's important to you.

 

2. Our Recommendations

In this article, we will be covering consumer TV recommendations only, not professional display recommendations, and we will specifically be covering what we feel are the best options in 4 different price ranges - Entry-Level (0-$300), Budget ($300-$500), Mid-Range ($500-$1000) and High-End ($1000-$2000).

We also won't be given preference based on any TVs operating system or platform (we'll assume you will use the TV you choose with a digital signage media device that suits your needs) - this is just about the best image quality for your money - but we will let you know if the TV comes with an operating system that works with ScreenCloud.

Let's dig in.

 

2.1. The Best Entry-Level (0-$300) Consumer TVs

(Best choice) Toshiba Fire TV Edition smart 2020 TV or Insignia Fire TV Edition smart 2021/2020 TVs

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Image Credit: Toshiba Fire TV Edition TV

Both the Toshiba Fire TV Edition Smart TVs and Insignia Fire TV Edition Smart TVs (which are very similar) may not have the best specs, but they sure are affordable and a great option for getting started.

Amazon smart TVs tend to be better than most TVs in the same price bracket given that you purchase a model with 4K resolution. Nonetheless, they are good enough TVs to watch movies and run basic digital signage content. 

Being Fire TV Editions TVs they also come with the Fire OS operating system, where it's easy to install the ScreenCloud app directly via the app store to get started with ScreenCloud.

 

The price is usually less via promotion

Toshiba 32LF221U21 720p HD Smart TV 2020 (Fire TV Edition) - 32" $179.99 

Toshiba 43LF621U21 4K UHD Smart TV 2020 (Fire TV Edition) - 43" $329.99 

Toshiba 50LF621U21 4K UHD Smart TV 2020 (Fire TV Edition) - 50" $379.99 

Toshiba 55LF621U21 4K UHD Smart TV 2020 (Fire TV Edition) - 55" $379.99 

 

Insignia NS-32DF310NA19 32-inch HD Smart TV (Fire TV edition) - $149.99

Insignia NS-43F301NA22. 43-inch 4K UHD Smart TV (Fire TV edition) - $249.99

Insignia NS-50F301NA22. 50-inch 4K UHD Smart TV (Fire TV edition) - $299.99

Insignia NS-55F301NA22. 55-inch 4K UHD Smart TV (Fire TV edition) -  $329.99

Insignia NS-58F301NA22. 58-inch 4K UHD Smart TV (Fire TV edition) - $359.99

(Note) Insignia also has 65" and 70" TVs available in this series, but they are outside this price range.

 

 

2.2. The Best Budget ($300-$500) Consumer TVs

(Best choice) Amazon Fire TV 4-Series and Fire TV OMNI Series 2021

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Image Credit: Amazon

The Amazon Fire TV 4-Series and Omni Series are Amazon’s first branded TV that runs on the same Fire OS as your average Fire TV stick. They are decent entry-level displays with 4K support, HDR 10, HLG, and Dolby Vision HDR.

The only difference between the two series is that the Fire TV 4-Series comes with a built-in mic to use Alexa voice command, hands-free, directly from the TV, whereas the Omni series only has Alexa built into its remote.

It is important to keep in mind though that these displays are on the lower end of the entry-level spectrum, so it lacks some features found on higher-end TVs that offer the best picture quality.

But overall, these are attractively priced displays that contain more than enough to support your digital signage needs. This is clearly only the beginning for Amazon and we expect to see some big things in the future.

 

Amazon Fire TV 4-Series 4K UHD Smart TV 43" - $269.99 

Amazon Fire TV 4-Series 4K UHD Smart TV 50" - $329.99

Amazon Fire TV 4-Series 4K UHD Smart TV 55" - $379.99

 

Amazon Fire TV Omni Series 4K UHD Smart TV 43" - $299.99

Amazon Fire TV Omni Series 4K UHD Smart TV 50" - $359.99 

Amazon Fire TV Omni Series 4K UHD Smart TV 55" - $409.99

(Note) Amazon also has 65" and 75" TVs available in this series, but they are outside this price range.

 

(Alternative Choice) Hisense U6G Series TV 2021

An alternative choice is the Hisense H6G running on an Android 10 operating system.

The Hisense U6G is superb budget-friendly, that delivers better picture quality than most other low-cost TVs, but still lacks some higher-end features.

This series has a brightness of 600 nits, comes with a Hi-View engine chipset that works to boost performance, and has great reflection handling, so glare shouldn't be an issue in a bright room. Its VA-type panel provides excellent contrast and black uniformity for viewings in dark rooms. Normally we would warn you that images degrade on a TV equipped with a VA-type panel will when viewing from an angle, but not the U6G. This series comes with ultra viewing angles so you and your friends can experience the same pictures from any position.

Because the U6G series is equipped with an Android operating system, there is no need to purchase an external media player for digital signage with ScreenCloud.

If you would like to pair this display with a media player, check our top recommendations here.

 

Hisense 50U6G Quantum Series Android 4K Smart TV 50" - $699.99

Hisense 55U6G Quantum Series Android 4K Smart TV 55"  - TBD

Hisense 50U6G Quantum Series Android 4K Smart TV 65"  - TBD

Hisense 55U6G Quantum Series Android 4K Smart TV 75"  - TBD

 

The Hisense U8G Android Smart TV is also a good alternative for a bit more money.

Hisense 55U8G Series TVs Quantum Series Android 4K Smart TV 55" - $699.60

Hisense 65U8G Series TVs Quantum Series Android 4K Smart TV 65" - $999.99

 

(Alternative Choice) LG UP8000 Series TV Smart WebOS 2021

If you prefer a WebOS operating system, we recommend you take a look at the LG UP8000 Series released in 2021. It is a decent budget-friendly TV that uses an ADS-type panel and has a good response time.

The contrast levels fall short compared to other displays in this price category as this series lack any kind of local dimming or contrast improving technologies to darken black level. Nonetheless this is a great cost-saving option for those looking for this type of operating system. 

 

LG UP8000 Series LED 4K UHD Smart TV 43" - $399.99

LG UP8000 Series LED 4K UHD Smart TV 55" - $529.99

(Note) LG also has 60 inch and 65 inch TVs available in this series, but they are outside this price range.

 

 

2.3. The Best Mid-Range ($500-$1000) Consumer TVs

(Best choice) Sony Bravia X90J Series Smart Google TV

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Image Credit: Sony

If you are looking for a slightly more premium TV, the Sony X90J (replacing the 2020 Sony X900G model) offers great performance at a reasonable price point. 

Although the $1,000 TV market is quite crowded, the Sony X90J stands out because of its amazing picture quality. Its features include a 4K HDR X1-processor which has the ability to upscale 2K and even HD content to 4K resolution using a unique X-reality PRO technology, a peak brightness of 500 nits, and fantastic contrast levels. 

Although its narrow viewing angles make it less ideal for watching with large groups. This TV also struggles with direct reflections so we still don't recommend placing this display in front of any natural light source.

Overall this is a great TV and performs extremely well. This series runs on the new Google TV operating system that contains the Google Play Store so there is no need to purchase an external media player.

If you would like to pair this display with a media player, check our top recommendations here.

 

Sony Bravia X90J Series LED 4K UHD Smart Google TV 50" - $899.99

Sony Bravia X90J Series LED 4K UHD Smart Google TV 55" - $999.99

Sony Bravia X90J Series LED 4K UHD Smart Google TV 65" - $1,199.99

(Note) Sony also has 75" and 85" TVs available in this series, but they are outside this price range. 

 

(Alternative Choice) LG A1 Series OLED 4K UHD Smart WebOS TV

If you prefer an OLED display we recommended the LG A1 Series released in 2021. OLED displays are self-lit pixels that can turn completely off creating depth.

This series delivers great picture quality similar to more expensive LG OLED displays on the market and offers perfect black uniformity. However, it lacks certain gaming features such as variable refresh rate and is limited to 60Hz. Although the A1 has great dark room performance, it doesn't get as bright as the display is limited to 450 nits. 

The LG A1 series comes with the latest WebOS operating system which ScreenCloud does not support, so we recommended pairing this display with one of our recommended media players here.

 

LG A1 Series OLED 4K UHD Smart webOS TV 48" - $965.04

LG A1 Series OLED 4K UHD Smart webOS TV 55" - $1,099.99

(Note) LG also has 65-inch and 77-inch TVs available in this series, but they are outside this price range.

 

 

2.4. The Best High-End ($1000-$2000) Consumer TVs

(Best choice) Sony X90K Series 2022 TV

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Image Credit: Sony

 
The Sony X90K series is an impressive TV that ticks all the boxes for a high-end display. Equipped with Sony's new Cognitive XR processor, the display delivers smooth, high-quality pictures on a scene-by-scene basis. It also uses object-based resolution and object-based HDR remaster technology to detect and analyzes individual objects on the screen, then enhance its detail and color contrast to produce even greater depth of texture, and color, and overall giving outstanding picture accuracy.
 
This TV comes with a VA panel that helps it perform well in dark rooms, but offers poor viewing angles. It is available in sizes 55”, 65”, 75”, and 85 inches, all come complete with Google TV operating system. The Google TV smart operating system runs smoothly and gives you access to the large ecosystem of apps provided by the Google Play Store.
 
The brightness levels are average so if this is important to you we recommend you purchase last year's model, the Sony X90J. However, if you prefer to use QLED display we recommend purchasing the Sony X95K as QLED TVs are much brighter amd the layer of quantom dots help acheive additional vibrancy compared to traditional LCD images. 
If you would like to pair this display with a media player, check our top recommendations here.

 

BRAVIA XR-55X90K 4K HDR Full-Array 4K TV with smart Google TV - $1,399.99

BRAVIA XR-65X90K 4K HDR Full-Array 4K TV with smart Google TV - $1,599.99

BRAVIA XR-75X90K 4K HDR Full-Array 4K TV with smart Google TV - $2,199.99

(Note) Sony also has an 85 inch TV available in this series, but they are outside this price range. 

 

(Alternative Choice) LG C2 OLED Series TV 2022

OLED TVs represent the pinnacle of image quality these days with many advantages when it comes to image quality. If you're looking to buy a high-end TV it's likely that you'll want to get an LG C2 Series TV. 

LG’s C2 is an amazing display that is known for its cinematic experience thanks to the EVO Led panel. It is equipped with 8 million self-lit pixels showing a near-infinite contrast ratio and combines a new generation of EVO OLED panels with LG's advanced image processing technology. The Evo panel makes the C2 has brightness booster technology making the display brighter overall, which is an important factor for daytime viewing. 

When compared to the lower A1 or B2 models, the C2 model triumphs by having HDMI 2.1 support on all ports, so you can game up to 120 Hz whereas the LG A1 is limited to 60hz and has 20 percent brighter than lower models. The LG C2 has great reflection handling thanks to its anti-reflective coating and glossy finish to significantly help reduce glare. 

Always with OLED displays, it is important to not leave static content for long periods of time as OLED displays are prone to burn-ins. LG OLED C2 Series comes with LG's WebOS 6.0 operating system which doesn't support ScreenCloud's app but it's easy to get a digital signage media device like an Amazon Fire TV Stick or Chromecast with Google TV to make it compatible with ScreenCloud.

 

LG C2 EVO OLED Series TV WebOS 42-inch - $1,399.99

LG C2 EVO OLED Series TV WebOS 48-inch - $1,499.99

LG C2 EVO OLED Series TV WebOS 55-inch - $1,799.99

LG C2 EVO OLED Series TV WebOS 65-inch - $2,499.99

(Note) LG also has 77" and 83-inch TVs available in this series, but they are outside this price range. 

 

 

 

3. In Conclusion

When it comes to picking a TV for your digital signage needs, you will find that there are great options at all price ranges.

We recommend starting with planning your budget and then picking the best TV in that price range, keeping in mind that you may need an additional digital signage media device if that TV does not run on any operating system that supports ScreenCloud, or if you need a more powerful operating system that has features that a TVs operating system does not have.

 

If you have any additional questions about which consumer TVs to use for digital signage, or any other questions or feedback about ScreenCloud, feel free to reach out to our support team at support@screencloud.com or give us a call at our toll-free support line at +18885575335.

 

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